Sowing Seeds of Love: Our Floral Design Philosophy

A close-up of an elegantly arranged white floral bouquet in a vase. The centerpiece includes roses, lisianthus, and freesias, with soft green foliage, placed on a table covered with a patterned tablecloth. The background is blurred, highlighting the arrangement.

More than a craftsman’s workshop for decorations, Infinito Amore, a renowned wedding florist in Italy, is a safe space for the soul, not a physical space but a room for the heart. It is our desire to enter into people’s dreams, to create something beautiful that brightens lives and creates a connection to the platonic world of ideas where true Beauty resides.

There’s craftsmanship and philosophy in my workshop, there’s my life, my passion and my experiences. That’s the reason every object, every creation that leaves my hands possesses something special, because prior to creating floral arrangements, favours and props, we have to create emotions. Every idea comes from the knowledge of the people who come to us with their personalities, with their wonderfully distinct identities.

Infinito Amore is therefore a philanthropic project. It is that which is born before the meeting of souls and that develops afterwards through my mind and my hands.

Core Team

Serena Tosi | Owner and Creative Director

Serena Tosi is a talented floral designer and founder of Infinito Amore, an atelier that stands out for its unparalleled elegance and creativity.Serena has a deep passion for floral art and has transformed each of her projects into a unique creation, capable of exciting and surprising.Thanks to her refined vision and experience, she has taken the world of floral arrangements to the next level, creating settings that tell stories, awaken emotions and make every event unforgettable.

Serena tailors her services to her clients’ needs and desires, and her ability to combine fine flowers and different floral textures with meticulous attention to every detail has made her one of the most sought-after floral designers for exclusive events. Serena can customise events of all sizes and types, creating magical and sophisticated atmospheres.

Her innovative approach to floral tradition, respectful of tradition yet always personalised, allows her to create compositions that range between modern and classic styles. Every ambience is enhanced with harmony and beauty, creating settings that leave a lasting impression.

By choosing Serena Tosi, clients can be confident of uncompromising quality and meticulous attention to detail. With Infinito Amore, every event becomes a sensory experience, where flowers are not just decorations, but the true protagonists, capable of transforming every moment into a work of art.

With Serena, your vision is transformed with precision, passion and a touch of magic.

Richard Maffei | Operations Manager

Richard Maffei has years of experience working with his wife, Serena. He is skilled at planning projects and is important to his company’s success.

As Operations Manager, Richard’s primary responsibilities include:

Developing operational plans
Fostering a positive and productive work environment
Identifying process improvements to increase efficiency
Maintaining high quality standards
Manage operating budgets

Richard’s expertise and attention to detail have been vital to the company’s success.

Our amazing extended family!

What makes Infinito Amore truly special is our amazing network of talented freelance professionals! We’re thrilled to work with a diverse array of talented floral artists, designers, and craftspeople from all over Italy. This approach allows us to do some pretty amazing things!

We tailor our team to each event’s unique needs, tapping into specialized skills for particular themes or cultural requirements. We ensure local expertise for weddings in different Italian regions and scale our capabilities to match events of any size. We work exclusively with contracted staff and industry professionals, as we believe that the quality and seamlessness of an event also stem from the value of the people who make it possible.

From grand Tuscan villas to Lake Como and Lake Garda, to Rome and the Amalfi Coast, we choose the perfect team for every occasion. This flexibility allows us to offer unparalleled creativity and precision in our floral designs, always aligned with our clients’ visions and the specific demands of each venue.

At Infinito Amore, we’re not just a team – we’re a vibrant, growing, and blooming community of floral enthusiasts, dedicated to making your special day an unforgettable, fragrant memory!

As Seen In

Discover our work featured in leading wedding publications and luxury lifestyle magazines. Infinito Amore’s floral artistry has caught the eye of editors and inspired couples worldwide.